Book Details

Title: A Double Life: My Journey from Advertising to Theatre
Author: Alyque Padamsee with Arun Prabhu
Publisher: Penguin Books
Language: English
Binding: Paperback
ISBN: 0140240713
Pages: 320
Published Year: 1999
Dimensions: 21 x 14 cm
Condition: Used – Good
Condition Note: Book is in good condition.

About the Book

A Double Life is the captivating autobiography of Alyque Padamsee, one of India's most influential figures in advertising, theatre, and popular culture. Written with Arun Prabhu, this engaging memoir chronicles Padamsee's remarkable journey through two dynamic worlds—corporate creativity and theatrical innovation.

Known as the creative force behind some of India's most memorable advertising campaigns, Padamsee offers a fascinating insider's perspective on the evolution of the Indian advertising industry. Readers gain insight into the challenges, strategies, and creative breakthroughs that helped shape modern marketing and brand communication in India.