Digital Marketing 2026 by Seema Gupta | 3rd Edition | Advertising, SEO, Social Media Marketing, ML in Google Analytics & Meme Marketing
Digital Marketing 2026 by Seema Gupta | 3rd Edition | Advertising, SEO, Social Media Marketing, ML in Google Analytics & Meme Marketing
Author: Seema Gupta
Brand: McGraw-Hill Education
Edition: Standard Edition
Features:
- Digital Marketing| 3rd Edition
- Digital Marketing| 3rd Edition
- Digital Marketing| 3rd Edition
Binding: paperback
Number Of Pages: 576
Release Date: 10-08-2022
Details: Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.
Salient Features:
1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc.
2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc.
3. Addition of relevant case studies across all the chapters
4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc.
5. Provides extensive online content for students and instructors
EAN: 9789355320407
Package Dimensions: 9.6 x 7.3 x 2.1 inches
Languages: English
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Description
Author: Seema Gupta
Brand: McGraw-Hill Education
Edition: Standard Edition
Features:
- Digital Marketing| 3rd Edition
- Digital Marketing| 3rd Edition
- Digital Marketing| 3rd Edition
Binding: paperback
Number Of Pages: 576
Release Date: 10-08-2022
Details: Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.
Salient Features:
1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc.
2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc.
3. Addition of relevant case studies across all the chapters
4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc.
5. Provides extensive online content for students and instructors
EAN: 9789355320407
Package Dimensions: 9.6 x 7.3 x 2.1 inches
Languages: English
