Author: Seema Gupta

Brand: McGraw-Hill Education

Edition: First Edition

Binding: paperback

Number Of Pages: 376

Release Date: 01-05-2025

Details: About the Book
This book provides a comprehensive framework for understanding and managing the complexities of digital transformation. With a focus on both the technological and cultural aspects of transformation, it connects digital strategy with organizational change. The text examines topics such as strategic impact of AI, blockchain, and other transformative technologies, while addressing cybersecurity, ethical concerns, and sustainability in digital transformation. It will be valuable resource for both students and professionals, helping them drive impactful transformation and ensuring digital investments generate sustainable business value.

Salient Features
• Comprehensive coverage of key aspects of digital transformation, including emerging technologies, evolving business models, digital product management, data-driven decision-making, security, etc.

• Highlights the role of leadership, organizational change, and cultural transformation in driving successful digital initiatives.
• Provides frameworks, methodologies, and strategic approaches to executing digital transformation effectively.
• Excellent pedagogy having chapter opening vignette, key terms, quick bytes, did you know boxes, 15+ cases, ensuring practical learning through real-life examples.

EAN: 9789364445207

Package Dimensions: 9.4 x 7.2 x 0.7 inches

Languages: English