Author: Kenneth C. Laudon

Brand: PEARSON EDUCATION

Binding: paperback

Number Of Pages: 832

Release Date: 07-04-2025

Details: E-commerce 2023: Business, Technology, and Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.

Features –
🎯 Relates 3 forces driving e-commerce (business development and strategy; technological innovations; social controversies and impacts) to main chapter concepts.
📚 Infrastructure coverage ensures students understand the technology infrastructure that forms the foundation for all e-commerce.
🧩 Chapter projects and questions test comprehension and offer practice applying high-level evaluation skills to management issues.
💡 Cases connect coverage to actual e-commerce businesses throughout.

EAN: 9789361592751

Package Dimensions: 9.8 x 8.0 x 1.4 inches

Languages: English