Author: Poornima M. Charantimath

Brand: PEARSON EDUCATION

Edition: 4

Binding: Paperback

Number Of Pages: 420

Release Date: 10-09-2025

Details: Entrepreneurship Development and Small Business Enterprises, 4e serves as a practical guide for successfully launching and growing a business venture in India. The text follows a learner-centric approach, featuring inspirational stories and relatable examples from the Indian entrepreneurial landscape. Through hands-on activities and projects, readers gain valuable experiential learning and research opportunities. Aligned with NEP 2020, this edition is specifically designed for students and instructors of business schools and engineering colleges to make the venture creation process more exciting. Enhanced Coverage: Offers in-depth examples and cases from both the manufacturing and service sectors, showcasing Indian and global enterprises New Case Studies: 14 end-of-chapter case studies highlighting current entrepreneurial practices across diverse sectors Hands-On Learning: New end-of-chapter exercises for experiential learning and application of theory to real-world scenarios Practical Business Planning Tools: Guidance on crafting an Elevator Pitch, plus templates for business plans and Detailed Project Reports (DPR) to guide funding proposals Comprehensive Supplement Package: Includes an Instructor’s Manual and PowerPoint lecture slides for effective teaching support

EAN: 9789367138014

Package Dimensions: 10.0 x 8.0 x 0.7 inches

Languages: English