Author: Parameswaran, Ambi

Brand: Random House Books for Young Readers

Features:

• Physical Condition: No Defects

Binding: paperback

Number Of Pages: 258

Release Date: 15-01-2014

Details: A brilliant 4D documentary'-Financial Express 'A must in every B-school library-Business India Ambi Parameswaran has developed a fascination for how Indians are becoming more religious, but also more consumption driven. Combining his thirty-year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like: · Why has the bindi disappeared from advertisements? What makes Lord Shiva so cool? How did a Chennai-based department store start the New Year's Sale phenomenon? Are Muslims more open-minded shoppers? Why do people who have no interest in using an MBA degree still get an MBA degree? What can Harvard Business School learn from the Kumbh Mela? Filled with personal stories, anecdotes and lessons, this book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.

EAN: 9780143424871

Package Dimensions: 7.7 x 5.0 x 0.7 inches

Languages: English