Book Details

• Publisher: S.K. KATARIA & SONS
• Author: Dr. R.C. Bhatia
• Language: English
• Edition: 2013
• Pages: 375
• Cover: Paperback
• ISBN: 9789350140826
• Dimensions: 9.4 x 7.2 x 0.5 inches

About the Book

This comprehensive management book by Dr. R.C. Bhatia provides detailed knowledge of fundamental and advanced concepts of management and organizational practices. The book is specially designed for students of management commerce engineering and business administration as well as candidates preparing for competitive and professional examinations.

The book explains management as an art science and profession while also discussing the development and evolution of management thoughts. Important topics such as staffing personnel management manpower planning recruitment interview techniques training promotion and production planning are presented in a clear and practical manner.

Additional chapters on material management inventory control marketing management financial management capital structure advertising consumer behavior human resource management leadership communication and motivation make this book a complete guide to modern management principles. The systematic presentation and easy language help readers develop conceptual understanding and practical