Author: Mike W. Peng

Brand: Cengage Learning India Private Limited

Binding: paperback

Number Of Pages: 672

Release Date: 15-05-2025

Details: Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships.

EAN: 9789360534981

Package Dimensions: 10.9 x 8.5 x 1.3 inches

Languages: English