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Karma Cola: Marketing the Mystic East

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Karma Cola: Marketing the Mystic East

Author: Mehta, Gita Mehta Gita

Brand: Random House Books for Young Readers

Binding: paperback

Number Of Pages: 200

Release Date: 01-09-2015

Details: From the late 1960s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives could be found in the East. Recording her observations of these 'pilgrims' interacting with their hosts, Gita Mehta skewers the entire spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers and more. Brilliantly irreverent, Karma Cola displays Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.

EAN: 9780143424352

Package Dimensions: 8.4 x 5.9 x 0.7 inches

Languages: English

$0.92

Original: $2.63

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Karma Cola: Marketing the Mystic East

$2.63

$0.92

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Author: Mehta, Gita Mehta Gita

Brand: Random House Books for Young Readers

Binding: paperback

Number Of Pages: 200

Release Date: 01-09-2015

Details: From the late 1960s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives could be found in the East. Recording her observations of these 'pilgrims' interacting with their hosts, Gita Mehta skewers the entire spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers and more. Brilliantly irreverent, Karma Cola displays Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.

EAN: 9780143424352

Package Dimensions: 8.4 x 5.9 x 0.7 inches

Languages: English

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