Author: Paul G. Keat

Brand: PEARSON EDUCATION

Binding: paperback

Number Of Pages: 632

Release Date: 03-07-2024

Details: The Updated Seventh Edition of Managerial Economics, designed for undergraduate and MBA courses in managerial economics and applied economics, offers a comprehensive resource highlighting the significance and practical application of economic theory in making business decisions. The book aims to serve as a valuable complement for classroom instruction. The updated edition features chapters that cover additional analytical tools beneficial for business decision-makers, beyond the foundational concepts of traditional microeconomic theory.
These include topics such as demand analysis, production analysis, cost estimation using regression analysis, forecasting methods, capital budgeting techniques, and risk analysis. In addition, the text integrates real-life business examples sourced from the popular press—including numerous international instances—that underscore the practical application of economics in real-world business scenarios.

Features –
Enriched with elaborate Pedagogical features like— Learning Objectives outlining the concepts to frame the tools that future managers need to know to succeed. Multiple Choice Questions for smart chapter revision, Descriptive Questions for comprehension and interpretation of the topic discussed in the chapters. Numerous illustrations including tables, charts and graphs for clarity in understanding concepts. Coverage of topics like use of AI in logistics, pricing strategy of airliners post COVID-19, EV and hybrid vehicle manufacturing in India, etc. Examples of Indian companies include IMARC Group, Indigo Airlines, AWL India, and many others.

EAN: 9789361591068

Package Dimensions: 9.9 x 7.9 x 1.1 inches

Languages: English