Book Title: Managerial Economics M.Com. 1st Sem. GNDU

Author: Chopra P.N.
ISBN: 9789353596262
Publisher: Kalyani Publishers
Binding: Paperback
Language: English
Edition: 2nd Edition, 2019
Publishing Year: 2019

Book Description:
This book has been designed for M.Com. First Semester students of Guru Nanak Dev University (GNDU). It presents the fundamental principles of managerial economics in a clear and systematic manner, helping students understand the application of economic theories and analytical tools in business decision-making. The text covers important topics such as demand analysis, production and cost functions, pricing decisions, market structures, profit planning, and economic policies relevant to modern business management. Written in a student-friendly style, the book combines theoretical concepts with practical examples, making it a valuable resource for commerce and management students preparing for university examinations and developing a strong foundation in managerial economics.