Book Details

• ISBN: 978-81-8054-685-3
• Edition: 2nd Revised Edition
• Language: English
• Title Code: 224
• Author: D.D. Sharma

About the Book
This book offers a down-to-earth description of the techniques involved in designing, conducting, and applying marketing research to real-world business problems. It provides a solid foundation in the principles of marketing research, followed by their practical applications. The emphasis of the book is to help students develop a strong understanding of the underlying principles and their application in actual business scenarios.

Key Features

• Practical Approach: Focuses on real business situations and how marketing research can solve these problems.
• Case Studies: Includes case studies based on actual Indian market situations, providing readers with insights into real-life challenges and solutions.
• Ideal for Marketing Students: This book serves as an essential textbook for management students specializing in marketing.