Research Methodology & Applications of SPSS in Social Science Research
Book Details:
- Publisher: Sultan Chand & Sons
- Author: Pandian Sundara P (Dr.), Muthulakshmi S (Dr.), Vijayakumar T. (Dr.)
- Language: English
- Edition: 1st Edition
- ISBN: 9789391820183
- Pages: Not specified
- Weight: 0.00 g
- Title Code: TC 1256
About the Book:
"A Handbook of Research Methodology" is an essential resource for students across various academic disciplines, including education, psychology, social work, library studies, and marketing research. The core philosophy of the book comes from the belief that despite varying content across disciplines, the approach to research inquiry remains fundamentally similar.
This textbook offers comprehensive insights into the research process, including topics like types of research, steps in the research process, identification of research problems, and the importance of reviewing literature. It also covers various research methods, such as data collection, hypothesis testing, and sampling techniques, along with statistical tools such as SPSS, t-tests, ANOVA, regression analysis, and factor analysis.
The book uses simple examples to explain complex theories and methodologies, making it accessible to both students and business professionals. Updated with new cases and examples, this edition provides valuable insights for understanding research methodologies in the context of emerging countries' business environments.
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Description
Book Details:
- Publisher: Sultan Chand & Sons
- Author: Pandian Sundara P (Dr.), Muthulakshmi S (Dr.), Vijayakumar T. (Dr.)
- Language: English
- Edition: 1st Edition
- ISBN: 9789391820183
- Pages: Not specified
- Weight: 0.00 g
- Title Code: TC 1256
About the Book:
"A Handbook of Research Methodology" is an essential resource for students across various academic disciplines, including education, psychology, social work, library studies, and marketing research. The core philosophy of the book comes from the belief that despite varying content across disciplines, the approach to research inquiry remains fundamentally similar.
This textbook offers comprehensive insights into the research process, including topics like types of research, steps in the research process, identification of research problems, and the importance of reviewing literature. It also covers various research methods, such as data collection, hypothesis testing, and sampling techniques, along with statistical tools such as SPSS, t-tests, ANOVA, regression analysis, and factor analysis.
The book uses simple examples to explain complex theories and methodologies, making it accessible to both students and business professionals. Updated with new cases and examples, this edition provides valuable insights for understanding research methodologies in the context of emerging countries' business environments.
