Book Details:

• Publisher: Not specified (Default: Rawat Publications)
• Author: Pandian Sundara P (Dr), Muthulakshmi S (Dr)
• Language: English
• Edition: 1st Edition
• ISBN: 9789391820589
• Pages: Not specified
• Weight: 0.00
• Title Code: 1286

About the Book:

"Retail Management – A Global Perspective" marks a significant milestone in the field of retail management. This book is designed to give readers an in-depth understanding of the evolving retail environment, both in India and globally. It addresses various crucial areas such as retail sales, retail formats, customer behavior, promotional strategies, and more. Through rich case studies, it offers experiential learning, enhancing the reader’s comprehension of retailing concepts.

The book explores essential aspects of retail management, including retail marketing, pricing, brand strategies, merchandise management, communication, and promotion. It also delves into cutting-edge topics such as non-traditional retailing, web-based retailing, consumer ethics, and retail research. This comprehensive guide is perfect for modern students aiming to grasp retail management concepts effectively, making it a highly engaging and informative read.