Author: K. Douglas Hoffman/John E.G. Bateson

Brand: Cengage Learning

Binding: paperback

Number Of Pages: 368

Release Date: 01-06-2024

Details: Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets.

EAN: 9789360530044

Package Dimensions: 10.9 x 8.5 x 0.8 inches

Languages: English