Author: Ken Kaser, Dotty B. Oelkers

Brand: Cengage Learning

Binding: paperback

Number Of Pages: 448

Release Date: 15-06-2024

Details: SPORTS & ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics such as the channels of distribution, global issues, customer service, and economic principles make direct connections to real-life businesses, famous athletes, and celebrities.

EAN: 9789360537944

Package Dimensions: 11.0 x 8.5 x 0.9 inches

Languages: English