Book Details:

• Publisher: Not specified (Default: Rawat Publications)
• Author: Ghosh P.K.
• Language: English
• Edition: 14th Revised Edition
• ISBN: 9789351610090
• Pages: Not specified
• Weight: 1000.00 g
• Title Code: 853

About the Book:

This book provides a comprehensive analysis of strategic management, focusing on key aspects like defining business missions, setting objectives, strategic planning, and implementation. The author discusses various decision-making variables relevant to the strategic management process, while taking into account the unique challenges of the Indian business environment. The work is supported by empirical research and real-world examples, making it both informative and relevant to the Indian context.

The book is aimed primarily at post-graduate students from Indian universities and institutes of management, but it is also designed to be insightful for Indian executives who wish to enhance their strategic decision-making skills. With a focus on both theory and practical application, it offers a clear roadmap for navigating the complexities of business strategy in India.