Author: Frank T. Rothaermel

Brand: McGraw-Hill Education

Edition: Standard Edition

Features:

• Strategic Management | 5th Edition
• Mcgraw Hill Education
• As a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be

Binding: paperback

Number Of Pages: 576

Release Date: 18-12-2023

Details: This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic management and provides linkages between its concepts and cases.
Integrating current examples with modern strategy thinking, the book prepares students to understand how companies gain and sustain competitive advantages. It brings a cosmopolitan perspective to the text while featuring leading companies from Asia, Europe, Latin America, and North America. The book also offers standalone modules on how to conduct case Analysis.
Salient Features:
1. Ensures student engagement via practical and relevant application of strategy concepts.
2. Coverage of wide array of organizations, including for-profit public (Fortune 100) companies, private firms (including startups), and nonprofit organizations
3. Well integrated high-quality cases with text chapters alongside standardized, high-quality, and detailed teaching notes
4. Offers one mini case per chapter integrated with learning objectives.

EAN: 9789355324948

Package Dimensions: 10.9 x 8.5 x 1.1 inches

Languages: English