Book Details

• ISBN: 1861975686
• Author: Robert Jones
• Publisher: Profile Books
• Published Year: 2000
• Language: English
• Binding Type: Paper Back
• No. of Pages: 230
• Dimensions: 19x13 cm
• Book Condition: Used Good
• Condition Note: Book is in good condition
• Availability: In Stock

Book Description
Robert Jones’s book explores how companies can build strong brand identities by fostering emotional engagement with customers and employees. It demonstrates the importance of a shared worldview and cohesive brand narrative, offering actionable insights for marketers, managers, and business leaders aiming to create lasting loyalty and business growth.