Book Details

• Publisher: QFORD
• Author: Wolfgang Fürweger
• Language: English
• Edition: Special Edition
• Binding: Paperback
• Number of Pages: 260
• Release Date: 05 June 2025
• ISBN: 9789390718443
• Brand: QFORD
• Part Number: 9390718449
• Package Dimensions: 8.0 x 5.0 x 0.6 inches

About the Book

This compelling business biography reveals the extraordinary journey behind the creation of Red Bull and the visionary entrepreneur Dietrich Mateschitz who transformed it into one of the world’s most recognizable global brands. Written by Austrian journalist Wolfgang Fürweger, this English edition brings international readers the untold story of how a little-known Thai energy tonic evolved into a multibillion-dollar empire through innovative marketing, strategic branding, and bold vision.

The book explores Red Bull’s unconventional rise, from its early beginnings to its groundbreaking marketing strategies built around sports, adventure, media, and storytelling rather than traditional advertising. Readers gain insight into how the company revolutionized brand-building through extreme sports sponsorships, Formula One racing, and globally recognized events such as Felix Baumgartner’s historic Stratos jump.

Beyond business success, the book also examines Dietrich Mateschitz’s private personality, leadership style, and long-term vision that shaped Red Bull into a cultural phenomenon. Ideal for entrepreneurs, marketers, business students, and readers interested in branding, innovation, and global business strategy, this volume offers valuable lessons in leadership, creativity, and strategic thinking.