Book Details
Author: Edward Russell Walling
Publisher: Quercus
Language: English
Pages: 208
ISBN: 1847241504
Binding: Paper Back
Published Year: 2007
Condition: Used Good – book is in good condition but without jacket
Dimensions: 20 x 17 cm
Availability: In Stock

About the Book
This 208-page guide by Edward Russell Walling condenses essential management concepts into 50 concise essays. It covers key theories, tools, and practices—from branding and outsourcing to the Boston Matrix and balanced scorecard—drawing on insights from renowned business thinkers such as Drucker, Porter, and Welch. Ideal as a compact reference for entrepreneurs, students, and professionals navigating the modern business landscape.