Book Details
SKU ID: M3920
ISBN: 9780753556511
Published Year: 2019
Author: Rory Sutherland
Publisher: Penguin Books
Book Condition: Used Good
Condition Note: Book is in good condition.
Book Binding Type: Paper Back
Language: English
No. of Pages: 371
Dimensions: 24 × 17 cm
Availability: In Stock
See all Books of this Author: Rory Sutherland

About the Book
This book by Rory Sutherland explores the fascinating intersection of psychology, behavioral economics, marketing, and decision-making. Drawing on decades of experience in advertising and consumer behavior, the author demonstrates how irrational thinking often leads to remarkably effective solutions in business and everyday life. Through engaging stories, practical examples, and thought-provoking insights, the book challenges conventional logic while revealing the hidden value of creativity, perception, and human behavior. It is an essential read for marketers, entrepreneurs, business leaders, students, and anyone interested in innovation and behavioral science.