Book Details

• Publisher: Sultan Chand & Sons
• ISBN: 9789391820374
• Edition: 12th Revised Edition
• Language: English
• Weight: 850.00g
• Title Code: 1047
• Author: Gupta C.B. (Dr)

About the Book
The 12th Revised Edition of this book by Gupta C.B. (Dr), published by Sultan Chand & Sons, is designed for students of MBA, M.Com., PGDBM, BBA, and B.Com. courses across universities and institutes. The book presents the subject in a simple, lucid, and conversational style, making it highly accessible and easy to understand.

This revised edition incorporates several new and contemporary topics such as Models of Business Conduct, Green Index, Impact of Climate Change, Black Economy, and Biodiversity, ensuring that students are exposed to current issues and developments in the field.

The book offers complete coverage of the latest prescribed syllabus, supported by clear explanations, diagrams, and structured content. It is based on the author’s extensive 35 years of teaching and writing experience, making it a reliable academic resource.

Distinctive Features

• Simple and conversational language for easy understanding.
• Covers latest policy guidelines and government regulations.
• Full syllabus coverage for university and professional courses.
• Summary at the end of each chapter for quick revision.
• Tables and diagrams to enhance clarity and understanding.
• Chapter outline at the beginning of each chapter for overview.
• Objective-type and test questions based on examination patterns.
• Includes modern topics like climate change, biodiversity, and green index.

This book is an ideal companion for students aiming to build strong conceptual clarity while staying updated with current developments in the subject.