Book Details

• ISBN: 1847940124
• Author: Martin Lindstrom
• Publisher: RH Business Books
• Published Year: 2008
• Language: English
• Binding Type: Paper Back
• No. of Pages: 240
• Dimensions: 23x15 cm
• Book Condition: Used Good
• Condition Note: Book is in good condition
• Availability: In Stock

Book Description
Buyology (2008, Doubleday) by Martin Lindstrom explores the hidden forces driving consumer behavior. Drawing on a $7 million neuromarketing study with fMRI scans, Lindstrom reveals how subconscious triggers—like scents, rituals, and product placement—impact decisions, why anti-smoking ads may backfire, and how branding often overrides logic. A bestselling exposé on the psychology behind buying choices.