Book Details
Author: Norman M. Scarborough
Publisher: Prentice Hall
Language: English
Pages: 882
ISBN: 0133977048
Binding: Hard Back
Published Year: 1996
Condition: Used Good – book is in good condition
Dimensions: 26 x 21 cm
Availability: In Stock

About the Book
This comprehensive textbook by Norman M. Scarborough is a staple for entrepreneurship and small business courses. It provides practical, hands-on strategies for launching, managing, and growing a small business. Key topics include business planning, financing, marketing, operations, and legal compliance—equipping aspiring entrepreneurs with essential tools for success in competitive markets.