Book Details
SKU ID: G14692
ISBN: 0452267641
Published Year: 1992
Author: Al Ries and Jack Trout
Publisher: Plume Books
Book Condition: Used Good
Condition Note: Book is in good condition but pages are yellowish white.
Book Binding Type: Paper Back
Language: English
No. of Pages: 231
Dimensions: 20 × 13 cm
Availability: In Stock
See all Books of this Author: Al Ries and Jack Trout

About the Book
Horse Sense by Al Ries and Jack Trout explores the principles of business strategy, marketing, and competitive positioning through practical insights and memorable examples. Building on their renowned expertise in positioning theory, the authors demonstrate how companies can achieve lasting success by focusing on clear strategies, understanding customer perceptions, and making smart competitive decisions. Written in an engaging and accessible style, the book offers valuable lessons on leadership, branding, innovation, and market differentiation. It is an essential read for entrepreneurs, marketers, business professionals, students, and anyone interested in strategic thinking and business success.