Book Details
Author: K. L. Govil
Publisher: Gautama Bros & Co Ltd.
Language: English
Binding: Hard Back
Pages: 466
Published Year: 1947
Dimensions: 22 × 14 cm
Condition: Used – Good (dusted cover, some stamps)

About the Book
Marketing in India by K. L. Govil offers a comprehensive overview of marketing principles, consumer behavior, and strategic practices that have shaped business growth in India. It serves as an insightful resource for understanding the evolution of Indian marketing.