Book Details
SKU ID: G13362
ISBN: 0434985503
Published Year: 1987
Author: B. Howard Elvy
Publisher: Heinemann
Book Condition: Used Good
Condition Note: Book is in Good Condition.
Book Binding Type: Paper Back
Language: English
No. of Pages: 253
Dimensions: 21 × 12 cm
Availability: In Stock
See all Books of this Author: B. Howard Elvy

About the Book
Marketing Made Simple by B. Howard Elvy is a classic introductory guide that blends marketing theory with practical business applications. Originally published in 1972 and presented here in its 1987 edition, the book explains the core principles of marketing in a clear and accessible manner. Covering topics such as market research, consumer behavior, product planning, pricing, promotion, distribution, and sales strategy, it provides readers with a solid foundation in marketing concepts. Ideal for students, entrepreneurs, business professionals, and anyone seeking a practical understanding of marketing, this book remains a valuable reference for learning the fundamentals of successful marketing.