Book Details
SKU ID: M3639
ISBN: 9780061353239
Published Year: 2008
Author: Dan Ariely
Publisher: HarperCollins Publishers
Book Condition: Used Good
Condition Note: Book is in good condition.
Book Binding Type: Hard Back
Language: English
No. of Pages: 280
Dimensions: 24 × 16 cm
Availability: In Stock
See all Books of this Author: Dan Ariely

About the Book
This book by Dan Ariely explores the fascinating world of behavioral economics, revealing how emotions, cognitive biases, and irrational thinking influence the decisions people make every day. Through engaging experiments, real-life examples, and thought-provoking insights, Ariely challenges conventional assumptions about rational behavior and demonstrates why people often make predictable mistakes. Written in an accessible and entertaining style, the book is an essential resource for students, business professionals, marketers, psychologists, and anyone interested in understanding human behavior and decision-making.