Author: Varley, Rosemary Et'el

Brand: MACMILLAN

Binding: paperback

Number Of Pages: 352

Release Date: 24-06-1990

Part Number: 20695

Details: DESCRIPTION The text seeks to offer a comprehensive, academic text on Retail Management, which takes a United Kingdom and European perspective on the area. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree. The text takes a natural progression through general analysis of the Retail environment through strategy to implementation and concludes with a section on the challenges for retailing. The text also includes the newer areas of Retailing, such as Internet shopping, ethical and environmental issues. The text contains multiple case studies, vignettes and examples as well as listing sources of retailing information, and thus is ideal, pedagogically, for a student market. CONTENTS PART 1 What is Retailing? Retail Organisations and Formats Retailing and the Competitive Environment Retail Customers PART 2 Formulating Retail Strategy Implementing Retail Strategy Retail Logistics Retail Technology PART 3 Retail Location Visual Merchandising Retail Buying Retailing Own Brands Retail Pricing Retail Promotions Retail Service PART 4 International Retailing Internet Retailing Legal and Ethical Issues PART 5 Case studies Information Sources Glossary References Index ABOUT THE AUTHOR ROSEMARY VARLEY is a Senior Lecturer in the Business School, Huddersfield University. Prior to that she worked in the retail sector. Rosemary set up the Marketing, Retailing and Distribution undergraduate degree at Huddersfield. MOHAMMED RAFIQ is a Senior Lecturer in the Business School, Loughborough University.

EAN: 9781403993663

Package Dimensions: 7.1 x 5.9 x 0.8 inches

Languages: English