📘 Book Details

• ✍️ Authors: Bhadra & Satpati
• 🏢 Publisher: Dishari Prakashani
• 🔢 ISBN: 9789382386421
• 📄 Pages: 183
• 🌐 Language: English
• 🎓 Course: B.Com Semester–VI (University of Calcutta)
• 📚 Subject: Rural Marketing & International Marketing
  
  

  📘 About the Book

  Rural Marketing and International Marketing (Semester–VI, C.U.) – English Version by Bhadra & Satpati is a specialized academic textbook designed for B.Com students under the University of Calcutta CBCS/NEP syllabus. This subject is offered as a Discipline Specific Elective (DSE) in Semester VI, focusing on both rural and global marketing concepts.

  The book provides a clear and exam-oriented understanding of rural market dynamics in India along with the fundamentals of international marketing practices. It is structured according to the latest syllabus, making it highly relevant for semester exams and conceptual learning.

  It covers important areas such as rural consumer behaviour, rural marketing strategies, distribution channels, and promotion in rural markets. Additionally, it introduces students to global marketing environments, export-import procedures, international trade practices, and challenges faced by firms in global markets. These topics align with the syllabus modules that include rural marketing environment, segmentation, and distribution systems