Book Details
SKU ID: G14176
ISBN: 0887307515
Published Year: 1995
Author: Frederick Allen
Publisher: Harper Business
Book Condition: Used Good
Condition Note: Book is in good condition.
Book Binding Type: Paper Back
Language: English
No. of Pages: 500
Dimensions: 20 × 13 cm
Availability: In Stock
See all Books of this Author: Frederick Allen

About the Book
Secret Formula by Frederick Allen uncovers the remarkable history and corporate drama behind the rise of The Coca-Cola Company, one of the world's most iconic brands. Through extensive research and compelling storytelling, Allen chronicles the company's evolution, its influential leaders, fierce market competition, innovative marketing strategies, and the business decisions that shaped its global success. Blending corporate history with engaging narrative, the book provides valuable insights into branding, leadership, entrepreneurship, and business strategy. It is an essential read for business professionals, marketing enthusiasts, students, and anyone interested in the story behind one of the world's most recognizable companies.