
Advertising and Personal Selling
Book Details
- Publisher: Sultan Chand & Sons
- ISBN: 9789351610915
- Edition: 9th Revised Edition
- Language: English
- Weight: 550.00g
- Title Code: 1133
- Author: Gupta C.B. (Dr)
About the Book
The 9th Revised Edition of this book by Gupta C.B. (Dr), published by Sultan Chand & Sons, offers a comprehensive and systematically arranged coverage of all prescribed topics. The book is written in a lucid and simple language, making it easy for students to understand and grasp complex concepts with clarity.
The content is presented in an analytical and structured manner, ensuring a strong focus on conceptual understanding. Each chapter begins with a clear outline, providing a bird’s-eye view of the topics, and ends with a summary for quick revision, helping students retain key concepts effectively.
Salient Features
- Complete coverage of all prescribed topics.
- Systematic arrangement with analytical presentation.
- Simple and clear language for better understanding.
- Strong focus on conceptual clarity.
- Chapter outline at the beginning for quick overview.
- Extensive use of tables and diagrams for illustration.
- Summary at the end of each chapter for quick recapitulation.
- Test questions for self-assessment and exam preparation.
This book serves as an excellent resource for students aiming to build a solid foundation and perform well in academic examinations.
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Description
Book Details
- Publisher: Sultan Chand & Sons
- ISBN: 9789351610915
- Edition: 9th Revised Edition
- Language: English
- Weight: 550.00g
- Title Code: 1133
- Author: Gupta C.B. (Dr)
About the Book
The 9th Revised Edition of this book by Gupta C.B. (Dr), published by Sultan Chand & Sons, offers a comprehensive and systematically arranged coverage of all prescribed topics. The book is written in a lucid and simple language, making it easy for students to understand and grasp complex concepts with clarity.
The content is presented in an analytical and structured manner, ensuring a strong focus on conceptual understanding. Each chapter begins with a clear outline, providing a bird’s-eye view of the topics, and ends with a summary for quick revision, helping students retain key concepts effectively.
Salient Features
- Complete coverage of all prescribed topics.
- Systematic arrangement with analytical presentation.
- Simple and clear language for better understanding.
- Strong focus on conceptual clarity.
- Chapter outline at the beginning for quick overview.
- Extensive use of tables and diagrams for illustration.
- Summary at the end of each chapter for quick recapitulation.
- Test questions for self-assessment and exam preparation.
This book serves as an excellent resource for students aiming to build a solid foundation and perform well in academic examinations.












