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Advertising and Personal Selling

Book Details

  • Publisher: Sultan Chand & Sons
  • ISBN: 9789351610915
  • Edition: 9th Revised Edition
  • Language: English
  • Weight: 550.00g
  • Title Code: 1133
  • Author: Gupta C.B. (Dr)

About the Book
The 9th Revised Edition of this book by Gupta C.B. (Dr), published by Sultan Chand & Sons, offers a comprehensive and systematically arranged coverage of all prescribed topics. The book is written in a lucid and simple language, making it easy for students to understand and grasp complex concepts with clarity.

The content is presented in an analytical and structured manner, ensuring a strong focus on conceptual understanding. Each chapter begins with a clear outline, providing a bird’s-eye view of the topics, and ends with a summary for quick revision, helping students retain key concepts effectively.

Salient Features

  • Complete coverage of all prescribed topics.
  • Systematic arrangement with analytical presentation.
  • Simple and clear language for better understanding.
  • Strong focus on conceptual clarity.
  • Chapter outline at the beginning for quick overview.
  • Extensive use of tables and diagrams for illustration.
  • Summary at the end of each chapter for quick recapitulation.
  • Test questions for self-assessment and exam preparation.

This book serves as an excellent resource for students aiming to build a solid foundation and perform well in academic examinations.

$2.79
Advertising and Personal Selling
$2.79

Product Information

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Description

Book Details

  • Publisher: Sultan Chand & Sons
  • ISBN: 9789351610915
  • Edition: 9th Revised Edition
  • Language: English
  • Weight: 550.00g
  • Title Code: 1133
  • Author: Gupta C.B. (Dr)

About the Book
The 9th Revised Edition of this book by Gupta C.B. (Dr), published by Sultan Chand & Sons, offers a comprehensive and systematically arranged coverage of all prescribed topics. The book is written in a lucid and simple language, making it easy for students to understand and grasp complex concepts with clarity.

The content is presented in an analytical and structured manner, ensuring a strong focus on conceptual understanding. Each chapter begins with a clear outline, providing a bird’s-eye view of the topics, and ends with a summary for quick revision, helping students retain key concepts effectively.

Salient Features

  • Complete coverage of all prescribed topics.
  • Systematic arrangement with analytical presentation.
  • Simple and clear language for better understanding.
  • Strong focus on conceptual clarity.
  • Chapter outline at the beginning for quick overview.
  • Extensive use of tables and diagrams for illustration.
  • Summary at the end of each chapter for quick recapitulation.
  • Test questions for self-assessment and exam preparation.

This book serves as an excellent resource for students aiming to build a solid foundation and perform well in academic examinations.

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