Book Details

• Publisher: Sultan Chand & Sons
• ISBN: 9789351611363
• Edition: 17th Revised Edition
• Language: English
• Weight: 1000.00g
• Title Code: 169
• Author: Gupta C.B. (Dr)

About the Book
The 17th Revised Edition of this book by Gupta C.B. (Dr), published by Sultan Chand & Sons, is primarily designed as a comprehensive textbook for B.Com. degree students of Delhi University and other Indian universities. The book explains the basic concepts and techniques of business in a simple and lucid manner, making it ideal for beginners as well as undergraduate learners.

The content is systematically divided into six parts to provide a structured understanding of the subject:

• Introduction of Business
• Organising a Business
• Marketing of Products
• Financing the Business
• Business Horizons
• Principles of Management

This structured approach ensures that students gain a complete overview of business concepts, from fundamentals to management practices.

Salient Features

• Learning objectives at the beginning of each chapter for clear guidance.
• Use of tables and diagrams to simplify complex concepts.
• Summary and key terms at the end of each chapter for quick revision.
• Test questions from B.Com. and BBA examinations for self-assessment.
• Includes bibliography and index to enhance usability and reference.

This book is an ideal academic resource for students aiming to build a strong foundation in business studies along with effective exam preparation.