Book Details

• Publisher: Sultan Chand & Sons
• ISBN: 9789391820435
• Edition: 18th Revised Edition
• Language: English
• Weight: 500.00g
• Title Code: 1179
• Author: Gupta C.B. (Dr)

About the Book
The 18th Revised Edition of this book by Gupta C.B. (Dr), published by Sultan Chand & Sons, has been thoroughly updated to meet the requirements of the National Education Policy (NEP) 2020 and the Undergraduate Curriculum Framework (UGCF) 2022 of the University of Delhi.

This edition incorporates several modern and emerging management concepts, including Business Process Reengineering, Learning Organisation, Six Sigma, Supply Chain Management, Subaltern Management Ideas from India, Indian Ethos for Management, and Delegation, Centralisation and Decentralisation of Authority. These additions ensure that students are equipped with both traditional and contemporary management knowledge.

The book is structured in a systematic and sequential manner, aligned with the revised syllabus. It uses simple and lucid language, supported by tables, diagrams, and real-life examples, to make learning more effective and engaging.

Salient Features

• Fully aligned with NEP 2020 and UGCF 2022 (Delhi University).
• Covers latest developments in management along with core concepts.
• Includes new topics like Six Sigma, Supply Chain Management, and Indian Ethos.
• Chapter outline at the beginning for quick overview.
• Systematic and sequential presentation as per revised syllabus.
• Use of tables, diagrams, and real-life examples for clarity.
• Simple and easy-to-understand language.
• Review questions at the end of each chapter for self-assessment.

This book is an ideal resource for undergraduate students seeking a comprehensive understanding of modern management principles along with exam-oriented preparation.