Book Details

• Publisher: Sultan Chand & Sons
• ISBN: 9789351611325
• Edition: Revised Edition
• Language: English
• Weight: 650.00g
• Title Code: 174
• Author: Gupta C.B. (Dr), Srinivasan N.P.

About the Book
The Revised and Enlarged Edition of this book by Gupta C.B. (Dr) and Srinivasan N.P., published by Sultan Chand & Sons, offers a comprehensive and updated understanding of entrepreneurship. The book is designed to cater to both academic requirements and practical business applications, making it highly relevant for students as well as aspiring entrepreneurs.

This edition incorporates several new and contemporary topics such as process and techniques of generating new ideas, entrepreneurial mindset and decision-making, revised MSME definitions, software technology parks, financial analysis, and project financing sources. It also includes social cost-benefit analysis, providing a broader perspective on entrepreneurship and business planning.

The book balances theoretical concepts with practical insights, helping students understand how to apply entrepreneurial principles in real-world scenarios. Special emphasis is given to case studies of start-up entrepreneurs in India, making the content more relatable and practical.