Book Details

• Publisher: Sultan Chand & Sons
• ISBN: 9789351611721
• Edition: First Edition (2020)
• Language: English
• Weight: 696.00g
• Title Code: TC 008
• Author: Bhatia R.C.

About the Book
The First Edition (2020) of this book by Bhatia R.C., published by Sultan Chand & Sons, is specially designed for students of B.Com. and B.Com. (Hons.), as well as teachers from leading universities such as Delhi University, GGSIP University, Madras University, and Bangalore University.

The book focuses on entrepreneurship development and business enterprises, emphasizing the importance of creative thinking and innovation in improving business performance. It encourages learners to think independently and take practical actions to enhance their entrepreneurial capabilities.

Written in a simple and lucid language, the book follows a student-centric and classroom-simulative approach, making learning engaging and effective. Drawing from the author’s industrial experience, it bridges the gap between academic concepts and real-world business practices, helping students understand how entrepreneurship works in practical scenarios.

Salient Features

• Student-centric approach with easy-to-understand language.
• Strong industry–institute interface through real-life examples.
• Comprehensive coverage of entrepreneurship development concepts.
• Focus on creative thinking and practical application.
• Includes self-learning exercises at the end of each chapter.
• Useful for students, teachers, and trainers conducting workshops and seminars.