Book Details

• Publisher: Sultan Chand & Sons
• ISBN: 9789351611080
• Edition: 7th Revised Edition
• Language: English
• Weight: 400.00g
• Title Code: 1149
• Author: Gupta C.B. (Dr)

About the Book
The 7th Revised Edition of this book by Gupta C.B. (Dr), published by Sultan Chand & Sons, offers a comprehensive and analytical coverage of modern marketing concepts. The book is designed to provide a strong foundation in marketing while also incorporating contemporary topics relevant to today’s dynamic business environment.

It covers important areas such as Relationship Marketing, Social Marketing, Rural Marketing, Services Marketing, Consumer Protection, Strategic Marketing, and Online Marketing, ensuring that students gain both theoretical knowledge and practical insights. The content is presented in a lucid and simple language, making it easy to understand and apply.

The book emphasizes conceptual clarity and uses a structured approach to help students grasp complex ideas effectively.

Salient Features

• Comprehensive coverage of marketing topics.
• Systematic and analytical presentation of subject matter.
• Inclusion of contemporary marketing concepts and emerging trends.
• Simple and clear language for better understanding.
• Strong focus on conceptual clarity.